A brand born to protect the future of our oceans – UPSEA’s challenge

Since its establishment, SUSTAINABLE JAPAN has been working on the problem of marine litter with the idea of "preserving a clean ocean for future generations." In the course of these activities, the group came to realize that in order to reduce the amount of litter flowing into the ocean, it is important not only to collect the litter, but also to change people's awareness. This led to the creation of UPSEA , a brand that recycles marine plastic and transforms it into new value. UPSEA is currently preparing for its official launch, and will propose actions to protect the ocean and the environment from an unprecedented perspective.

What UPSEA aims to achieve

UPSEA is a brand that develops surfing gear and apparel made from recycled marine plastic, providing an environmentally conscious lifestyle. By collecting plastic that was previously discarded in the ocean and recycling it into sustainable products, UPSEA contributes to solving the problem of marine debris.

Furthermore, UPSEA's activities are not limited to just selling products.

• Providing information to raise awareness of environmental issues

• Supporting environmental conservation activities

• By building a sustainable business model, we will create a system that enables more people to take action to protect nature and the environment.

Taking on the challenge of a "business model with zero economic efficiency"

SUSTAINABLE JAPAN has developed technology to collect marine debris and has been working to popularize it. However, the reality is that such environmental conservation activities are not profitable, and many companies find it difficult to continue with them. Therefore, UPSEA has created a new business model that combines " business with zero economic value " with " economically viable products and services ." We will create a system that supports environmental activities and enable companies to work on environmental protection in a sustainable way. We aim to be a brand where purchasing UPSEA products directly leads to action to protect the ocean.

Looking to the future

UPSEA will provide new options to leave a beautiful ocean for future generations. We look forward to taking a step towards environmental conservation with you as we approach the official launch. The SUSTAINABLE JAPAN blog will provide the latest information on UPSEA's progress and environmental issues. Please keep an eye on future developments!

Let's protect the future of our oceans together.