Challenging a business model with zero economic efficiency

SUSTAINABLE JAPAN was founded with the desire to "leave a beautiful ocean for future generations." Our origins lie in the sales and leasing of the marine floating trash collector SEABIN . From there, in 2023, we began manufacturing and selling the " SEETHLIVER ," a floating trash collector for drainage channels, which we developed to solve issues unique to Japan.

All of our activities are directly linked to the pure desire to "clean the ocean." However, we have faced a challenge as we continue our business. That is, our business is "a business with zero economic value." SEABIN and SEETHLIVER have the wonderful function of collecting marine debris and microplastics, but they do not generate revenue by themselves. We may not be able to generate economic profits, but we can make a definite contribution to the environment and the future.

How to popularize a business with zero economic viability

In order to continue and spread this "zero economic efficiency" business, we have interacted with many people and gone through a process of trial and error. And we have arrived at one solution. That is the challenge of the "zero economic efficiency" business model .

Specifically, we will work with companies that share our causes and goals to advance efforts to solve environmental problems. We will collaborate with companies that provide "economically viable" products and services, and use their economic benefits to promote environmental protection. If this system works, we can make environmental activities that do not generate profits sustainable .

For a sustainable future

SUSTAINABLE JAPAN aims not only to protect the environment, but also to create a system that allows more people to participate while considering the economic aspect. Through the sale of SEABIN and SEETHLIVER, we aim to establish a sustainable business model that balances environmental protection with economic growth.

**We are proud to continue protecting a clean ocean for the children of the future. **We will continue to work toward realizing a sustainable society through technological improvements and new initiatives.

Our challenge has only just begun. We hope to work with you to create a better future.